What Is A Squeeze Page or Landing Page?
For affiliate marketers a squeeze page or landing page is very important and it’s purpose is to ‘squeeze’ your website visitor’s email address from them, in exchange for you offering them something valuable.
Their email address goes onto a subscriber list and you can email and stay in contact with them, keep them up to date, or market your products to them to encourage them be become a loyal customer.
Let’s take a closer look at the differences between a squeeze page a home page.
The Squeeze Page or Opti-in Page
A squeeze page’s is purpose is to fulfill one or more of your conversion goals as opposed to your home page, which is the main page of your website where products and services are presented along with menus on how to access them. Squeeze pages can also appear on home pages in the form of popups.
What separates the squeeze page from the home page is the function of the squeeze page is always the same, to capture your visitor’s name and email address. You can of course collect more information such as name or telephone number or address. However, depending on your market, people are less likely to complete your opt-in form the more information you ask of them. Keeping it to just an email, is usually sufficient for affiliate marketers.
How will you entice visitors to give you their email address?
Here is one of my own landing pages…
As you can see, I show an image of an ebook which is the Lead Magnet or Hook. This is packed with valuable information about ‘Affiliate Marketing and How To Turn Product Recommendations Into A Passive Income’, but yours can be any digital asset relating to your niche. For example if you are in the dog training niche, your digital hook could be ’10 Most Effective Tips To Get Rover To Sit’, or something to that effect. There is also some compelling headline, text, the form itself, and a CTA or ‘Call To Action’ button.
Email Autoreponder Service
Once they fill in your form, their information is stored in the database of an Email Autoresponder Service. From there you will be able to send your scheduled emails that you have created in advance, and the software sends at specific times according to how you program them.
One of the most popular and easy to use email autoreponder services is GetResponse.
Affiliate Sales Page
In addition to using a squeeze page as a way to collect an email address, you can also use it as a Sales Page to sell your affiliate product or services.
Visually, they appear in the form of a long-form sales page. Your prospect will find all the information they need to decide if they are buying your product all on one page. It will include headlines, text, videos, testimonials, and a variety of CTA buttons to make their purchase.
There are no headers, top or bottom menus and the viewer’s attention is laser focused.
Sales Funnel Pages
Another way to use a squeeze page is in a Sales Funnel. This is when the visitor is sent to a sequential page where they can be offered upsells or down-sells.
Sales Funnels can be simple or they can be intricate depending on your product or service, and how many products you have to offer.
Once you have identifying your prospect’s problem, you can offer content that will be of value to them as they are drawn through your sales funnel.
Once a prospect ‘knows you’ and has become familiar with the quality of products, information and services you offer, there will be an element of trust built. This way you will have a higher sales conversion rate when offering higher-ticket or subscription-based products.
Bridge Pages
A Bridge Page on your site, gives you an opportunity to collect your prospects’ email before sending them off to your affiliate offer. This way, if they decided not to purchase your affiliate offer, you will not have lost them to the universe for ever.
Warning: Bridge Pages
There was a time when the internet was just one flashy ad and spammy popup after the other, until Google changed their policies in order to give the user a more high-quality experience. This meant that Google AdWords no longer accepted Bridge Pages and you could no longer pay for traffic to go to your affiliate links.
There are also some affiliate networks that do not allow Bridge Pages, so double check with them before spending the time creating one to promote a particular product.
Although Bridge Pages are still widely used, most search engines will not accept them for ranking. So how exactly do you do affiliate marketing without being considered a spammer?
Have unique quality content and articles on your site aimed at Informing rather than Selling, with a word count of at least 500 words. Don’t pack the page out with ads, keep them subtle. If your viewers are engaged with your quality content, they will naturally gravitate towards your relevant offerings. This way you will be able to have your pages ranked on search engines and be permitted to use Google AdWords PPC.
Sales Funnel Software
If you wish to utilise sales funnels into your website quickly and easily, Clickfunnels will do the job. From a simple funnel to a complex one, Clickfunnels will create landing pages, sales pages, upsell pages, with a user friendly interface that allows you to create stunning and effective results without prior experience. They know exactly which details to perfect such as, which colour scheme to use, CTA placements, and they are all built for optimal results. This extends to follow-ups to recover any abandoned clients.
Everything you need in one software to market, sell and deliver your products and services online. All without having to hire or reply on a tech team.
I wrote a review about Clickfunnels which you can read here.
